{
    "title": "IKEA seasonal news: les incontournables de l\u2019hiver ",
    "modified_at": "2026-09-30 08:30:02",
    "published_at": "2026-09-30 08:30:00",
    "url": "https://press.ikea.be/ikea-seasonal-news-les-incontournables-de-lhiver",
    "short_url": "http://prez.ly/QMPd",
    "culture": "fr",
    "language": "FR",
    "subtitle": "Octobre 2026",
    "slug": "ikea-seasonal-news-les-incontournables-de-lhiver",
    "body": "<p style=\"text-align: justify\"><strong>ZAVENTEM, 30 septembre 2026 &ndash; Dehors, la nature se pr&eacute;pare &agrave; son sommeil hivernal, mais &agrave; l&rsquo;int&eacute;rieur, IKEA permet que tout continue de fleurir. La nouvelle collection d&rsquo;hiver associe des motifs floraux &agrave; des teintes douces et terreuses telles que le rose poudr&eacute;, le jaune moutarde, le vert-gris et le bleu fonc&eacute;. Du linge de lit color&eacute; et de l&rsquo;&eacute;clairage d&rsquo;ambiance aux bougies et aux cocottes en fonte dans de d&eacute;licates teintes pastel : cette saison, chez IKEA, vous trouverez tout pour faire de votre maison un lieu chaleureux o&ugrave; vous aimerez rester un peu plus longtemps cet hiver. Les nouveaut&eacute;s seront disponibles &agrave; partir d&rsquo;octobre 2026 dans les magasins IKEA belges et sur </strong><a href=\"https://www.ikea.com/be/fr/\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>IKEA.be</strong></u></a><strong>. </strong></p><h4 id=\"toutes-les-images-et-les-prix-sont-disponibles-dans-la-galerie-medias-de-ikea\" style=\"text-align: justify\"><strong>Toutes les images et les prix sont disponibles dans </strong><a href=\"https://press.ikea.be/fr/media/album/52532\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>la galerie m&eacute;dias de IKEA</strong></u></a><strong>.</strong></h4><hr />\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/e8e04dfc-3ef5-409d-8ff5-e48a076baf1b/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/e8e04dfc-3ef5-409d-8ff5-e48a076baf1b/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/e8e04dfc-3ef5-409d-8ff5-e48a076baf1b/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-e8e04dfc-3ef5-409d-8ff5-e48a076baf1b\"\n                data-id=\"e8e04dfc-3ef5-409d-8ff5-e48a076baf1b\"\n                data-original=\"https://cdn.uc.assets.prezly.com/e8e04dfc-3ef5-409d-8ff5-e48a076baf1b/-/inline/no/20260911_IKEA_Pressfile_OCTOBER_03.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/e8e04dfc-3ef5-409d-8ff5-e48a076baf1b/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ac8f47bb-f755-4ba9-8279-d9a129feba1b/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/ac8f47bb-f755-4ba9-8279-d9a129feba1b/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/ac8f47bb-f755-4ba9-8279-d9a129feba1b/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ac8f47bb-f755-4ba9-8279-d9a129feba1b\"\n                data-id=\"ac8f47bb-f755-4ba9-8279-d9a129feba1b\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ac8f47bb-f755-4ba9-8279-d9a129feba1b/-/inline/no/20260911_IKEA_Pressfile_OCTOBER_01.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ac8f47bb-f755-4ba9-8279-d9a129feba1b/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/53a764e3-824e-4e31-9c97-b6f6284c4b97/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/53a764e3-824e-4e31-9c97-b6f6284c4b97/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/53a764e3-824e-4e31-9c97-b6f6284c4b97/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-53a764e3-824e-4e31-9c97-b6f6284c4b97\"\n                data-id=\"53a764e3-824e-4e31-9c97-b6f6284c4b97\"\n                data-original=\"https://cdn.uc.assets.prezly.com/53a764e3-824e-4e31-9c97-b6f6284c4b97/-/inline/no/20260911_IKEA_Pressfile_OCTOBER_02.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/53a764e3-824e-4e31-9c97-b6f6284c4b97/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<hr /><p>Pour d&eacute;couvrir l&#039;histoire compl&egrave;te de la collection et les citations des designers, consultez le dossier de presse complet ci-dessous :</p><a href='https://cdn.uc.assets.prezly.com/dde5df65-6630-48f5-8052-12396df535db/-/inline/no/dossier-de-presse-october-news-2026.pdf' class='release-content-attachment' id='attachment-dde5df65-6630-48f5-8052-12396df535db' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='dde5df65-6630-48f5-8052-12396df535db'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Dossier de presse - October News 2026.pdf</strong>\n        <em class='release-content-attachment__subtitle'>25 MB</em>\n    </span>\n</a><p>Pour les demandes concernant les produits, contactez <a href=\"mailto:isis.vl@oonabaas.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>isis.vl@oonabaas.com</strong></a></p><p style=\"text-align: left\">\u200b<strong>Pour plus d&#039;infos, veuillez contacter :<br>\u200b</strong>Service presse IKEA Belgique\u200b<br>\u200b\u200b\u200b\u200b\u200b<a href=\"mailto:press.belgium@ingka.ikea.com\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>press.belgium@ingka.ikea.com</strong></u></a> \u200b<br>\u200b\u200b\u200b+32 2 709 15 19</p>",
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